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Why more businesses
are offering rentals

Rental isn’t just an added extra – it’s a smarter, more sustainable way to grow. As customer expectations evolve, offering rental allows you to unlock greater value from your stock, reach new audiences, and future-proof your business in a changing retail landscape.

The business benefits of offering rental

Rental isn’t just a win for your customers – it makes real commercial sense too. From driving recurring revenue to reducing waste and attracting a new generation of shoppers, rental helps you do more with what you already own.

More Revenue from Every Product

Generate ongoing income from the same item, without relying on discounts or end-of-line sales.

Smarter Stock, Less Waste

Maximise the value of your inventory and reduce unsold or underused stock.

Reach a Broader Customer Base

Appeal to today’s customers who value flexibility, affordability, and access over ownership.

Consumer behaviour is shifting

Rental is no longer niche — it’s becoming a preferred way to access products.
Consumers want flexibility, sustainability, and smarter spending — and rental delivers on all three.

0 %

Of consumers now choose second-hand or rental over buying new

0 %

of consumers and retailers are prioritising sustainable choices

0 %

of retailers offering rental report profit growth

0 %

of revenue, on average, now comes from rentals

Increase Profits

With Rental.

Expand your customer base by offering rentals, allowing more customers to access your products. Increase profitability by unlocking cash from stock and generating up to 5 times the traditional profit with monthly rentals. Introduce new brands and upsell opportunities by letting customers try before they buy, turning rentals into repeatable revenue and sales

Tools to Help You Grow Through Rental

Renticy is built to help your business grow without the hassle. From improving profit margins to making better use of your existing stock, we give you everything you need to succeed with rental – whether you’re offering it online, in-store, or both.

Reach More Customers

Rental makes your products more accessible, attracting customers who might not buy outright and opening up a more flexible market.

Get More from Your Stock

Don’t let products sit idle. Add a rental option and turn stock into repeat revenue, without needing to clear it or mark it down.

Boost Profitability

Earn up to 5x more from a single product in just one month of rental. Keep full ownership while generating income again and again.

Sale V Rental

One-Time Revenue Model

Repeatable Revenue Model

Get more from returns, used and B-grade stock

Rental helps you turn overlooked or underperforming stock into long-term value. Instead of heavy discounts or quick sell-offs, give your products a second (and third) life

Value Beyond Discounts

Use rental to increase the value of returned goods. An alternative to heavy discounting on stock that cannot be classed as new

Repeatable Rentals

Generate recurring revenue from a single stock item. Repeatable. Rental. Revenue.

Rent, Earn, and Sell Your Assets

Continued asset ownership means the value locked in stock can be realised repeatably. After multiple rentals and increased revenue, sell the same stock through traditional sale channels.

See Renticy in Action Book Your Demo Today

Curious how rental could work for your business? In just a few minutes, we’ll show you how Renticy helps you unlock new revenue, attract more customers, and keep every order protected with Renticy Protect+.

There’s no setup stress or technical work required — just simple tools designed to make rental easy, profitable, and fast to launch.

Ready to see it in action? Book your demo today!

Scheduler - Pipedrive