Case Study

Overcoming Challenges in the Rental Process

For many years, Mike’s Music offered rentals as part of its services. However, without a dedicated digital system, managing rentals became increasingly challenging. The team was responsible for creating and maintaining a rental inventory, manually verifying customer details, and taking on significant risks, including damage or non-returns.

“We had to check driving licences manually, manage bookings, and enforce contracts ourselves. It was time-consuming and stressful,” says Mike Bosely, Director of Mike’s Music. “Eventually, we had to pause rentals because the process wasn’t sustainable.”

Discovering Renticy

Everything changed when Mike’s Music partnered with Renticy. Renticy’s all-in-one point-of-sale rental system provided a streamlined solution to the challenges the business faced. The system handles everything from bookings and legal agreements to fraud checks and payments, removing the administrative burden from the team.

“Renticy has completely transformed how we approach rentals,” explains Mike Bosely. “It’s easy to use, and their Renticy Protect feature, which covers damage and non-returns, gave us the confidence to offer more stock for rental.”

Delivering a Better Experience for Customers

The team at Mike’s Music has witnessed how Renticy’s modern, customer-friendly platform has improved the rental experience. Customers can browse, book, and pay for rentals seamlessly using their phones.

“Our customers love how easy it is to access instruments without a significant upfront cost,” says Mike. “Renticy has wrapped the entire rental process into a slick, mobile-friendly journey that aligns with customer expectations.”

A Boost to Revenue and Customer Acquisition

Since introducing Renticy, Mike’s Music has experienced significant benefits, including a new revenue stream from rental stock and increased customer acquisition. The flexibility of Renticy’s offerings—from fixed-term rentals to the Flexi Rent product—ensures the business can generate ongoing revenue.

“It’s fantastic to see our slow-moving stock generating income,” says Mike. “Rentals have also brought in new customers who might not have considered purchasing outright. It’s been a win-win for us and our customers.”

Standout Features

Mike’s Music has also appreciated Renticy’s commitment to innovation. Features like sending rental links directly to customers’ phones and using rental QR tags in-store have streamlined the process further.

“These features make it incredibly easy for customers to engage with our rental offerings,” says Mike. “It’s small things like this that make a big difference.”

One of the standout aspects of Renticy is how it has taken rentals from being just another service channel to becoming a recognised brand. “Renticy has turned rentals into a polished and professional offering,” says Mike. “What’s even more encouraging is seeing customers return for new or multiple rentals. It’s a testament to the seamless experience Renticy has created.”

Renticy’s pricing model has also been a key advantage for the business. The low initial investment and pay-as-you-earn structure mean there’s minimal financial risk.

“Given how costly most technology solutions are, Renticy’s approach is refreshing. We only pay based on the rentals we generate, so there’s only upside for us,” explains Mike.

Exceptional Support

Renticy’s retailer support team has been a key part of the partnership’s success. “They genuinely care about maintaining our rental proposition as a success,” says Mike. “Their responsiveness and guidance have been instrumental in helping us drive new business.”

Looking Ahead

Mike’s Music is excited to continue working with Renticy in the future. “The products and features keep evolving, and we’re confident that Renticy will remain an essential partner for our rental business,” says Mike. “To any retailer looking to diversify and generate revenue from an emerging channel, I can’t recommend Renticy enough.”