OWNit calculator page

Renticy OWNit impact calculator

Enter what you know. On the results page, adjust conversion and incrementality to see the range of outcomes.

Your numbers

Average selling price (AOV) in pounds Average gross margin per item (percent) Normal ecommerce return rate (percent) Used for baseline context only. Break-even is calculated vs a completed sale.

Trial setup

Trial price (pounds) Typically around 10 to 15 percent of AOV for considered purchases. Percent of the trial payment discounted off the purchase if the customer buys This discounts the trial payment, not directly the retail price. If an item does not convert, discount needed to resell as pre-used (percent) If an item does not convert, does it go out again through Renticy and generate another trial payment? If yes, we assume one additional trial payment on the non-conversion path.

Results

Is it worth using Renticy trials?

Set how much new business trial unlocks, and stress test the trial to purchase conversion.

Percent of OWNit orders that are incremental (new business)

0% 25% 100%

Trial to purchase conversion (scenario)

0% 75% 100%

You will only know this after testing. Use this slider to see the range of outcomes.

Gross profit per trial (expected)

£0.00

Net profit impact per 100 trials

£0.00

Incremental share needed to break even

0.0%

Trials per month (optional)

Reference points (per 100 trials)

Impact at 0% incremental£0.00

Impact at 25% incremental£0.00

Impact at 50% incremental£0.00

Discount policy comparison

Uses your conversion setting above. Shows the trade-off between discounting and the incremental share required.

Discount on trial payment	Gross profit per trial	Cannibalisation cost per converted order	Incremental share needed

Fee assumed: 8% of all receipts shown (trial, purchase, and resale).

Show calculation breakdown

	Converted path	Non-converted path
Net receipts (after fee)	£0.00	£0.00
COGS	£0.00	£0.00
Gross profit	£0.00	£0.00